Kenco's 2014 media relations campaign was designed by James Street Associates to keep editors and writers interested in Kenco’s perspective on industry trends and best practices that are of value to their shipper readers. It included:

• developing a team of 13 Kenco Subject Matter Experts (SMEs)
• pitching 73 story ideas
• issuing 10 media releases
• meeting with editors in person
• engaging in regular consultations with Kenco's executive team to maintain momentum throughout the year

The results were strong: 114 media placements with nearly $800,000 in equivalent advertising value. This commitment to develop and implement a strategic program that placed Kenco executive perspectives in front of potential customers was effective, and earned a Compass Award from the Transportation Marketing and Sales Association.

Snapshot:
• 12 months
• 9 feature stories
• 24 significant placements
• 26 unsolicited publication inquiries, more than double from previous year
• 114 total placements
• $785,305 value of media coverage


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